What a hoot! I noticed an old directory in the faculty account that Dalhousie University has very kindly allowed me to keep active (given a dual-boot box, I really and truly would be making more progress on my "VRML in Ethology" project, honest!) ... this dates back to early '97. In among the dusty links I found this sweetheart:
Taking the High Road to Institutional Self-Promotion
Many organizations are coming to see the Worldwide Web's revolutionary potential for presenting accurate and useful information about themselves -- data, for example, on their missions, businesses, cultures, and competencies -- to key audiences that can directly influence their continued success and prosperity.
Plus ca change, plus ca reste la meme!