Blogs refine enterprise focus by InfoWorld's Cathleen Moore begins, "Building on the success of Weblogs for personal Web publishing, enterprises are starting to tap into blogs to streamline specific business processes such as intelligence gathering or to augment traditional content-and knowledge-management technologies.
XpertWeb's Manifesto for a New Economy conceptualizes things wonderfully: "The Internet is a conversation. Work and its Reward is primarily a conversation about quality: money is just the punch line. The quality of the work-reward conversation, not money, is the best benchmark for a 'New' Economy."
And in the cluetrain manifesto we're treated to this: "A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter faster than most companies."
An introductory sidebar reads
"This Site Declared A Read-Only Landmark - When we created Cluetrain.com in April, 1999, it kicked up some dust. A few thousand people signed their endorsement of the ideas. Lots of email, lots of press coverage. This is the site as it existed then. The conversations continue elsewhere. Please read and enjoy. But don't tap on the glass as it just annoys the animals."This is followed by a shortlist of bloggers [the animals?]: "To catch up with the site's creators: Chris Locke, Doc Searls, David Weinberger."